Free no WiFi zone !?

Nowadays people are able to connect to the internet all the time. When we look around we will always see people doing like in the picture. This will make people forget to pay attention to someone around them. I am sure that you might saw some group or couple sit together in a restaurant but each one always do something on their phone.

Today I see an interesting campaign and want to share to you. This campaign is present by Kit Kat joined with JWT Amsterdam, it called "HAVE A BREAK, HAVE NO WIFI". They provided a small area with a small WiFi jammer, it made that area unable to connect to the internet. It is a lovely thinking because they want people to break from using internet and do simple thing such as talk face to face with friends, read newspaper or etc. except using internet (also mobile phone). I think it is a creative idea to tell people that "You should try to pay attention to someone near you."